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November 22, 2005
By: TOM BRANNA
Coty Inc. is partnering with Baby Phat to develop and market fragrances under the Baby Phat by Kimora Lee Simmons brand. The partnership marks the Baby Phat brand’s entrance into the fragrance and toiletries sector. Baby Phat is geared toward the urban market in the music, publishing, lifestyle and fashion sectors. Financial terms of the agreement were not disclosed.
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